Forty-eight lucky shoppers were on Thursday able to get a bottle of Scottish whisky for less than 3,000 kronor ($334), while the same drink could be worth tens of thousands of kronor to special collectors.
Sweden's state-run alcohol monopoly Systembolaget is one of the largest buyers of alcohol drinks in the world, but the company is subject to strict regulations when it comes to setting prices for customers.
The main effect this has on the average shopper is that they won't see any discounts in the shop, where most drinks are sold at higher prices than in many other countries, but occasionally it means they have the chance to get their hands on rare bargain priced alcohol.
On Thursday, Swedish shoppers had the chance to order a bottle of a limited edition Scottish whisky at a price which would be the envy of whisky fans in most other parts of the world.
Because only 48 bottles were available and in order to ensure whisky enthusiasts had an equal chance to get the drink, it was sold only online rather than at any of the physical stores. The bottles had a price tag of 2,895 kronor each on Systembolaget's online site, while international whisky specialist Whiskybase estimated their market value at just over £4,000 (45,000 kronor) each.
"We have a transparent pricing system and when it comes to liquor, we have a fixed markup rate of 17.5 percent plus five kronor per bottle. That's Systembolaget's margin, and then of course there's the alcohol tax. It's the same markup regardless of whether it's a bottle of (Swedish vodka) Renat or an exclusive bottle of whisky," said Lennart Agén, head of press at Systembolaget.
The whisky in question is a single cask 14 years MacAllan whisky, an employee of Systembolaget told The Local. It was rare and so there was a huge demand across the world, allowing many sellers to set high prices.
"We simply take a much smaller proportion of the price than many other (sellers)," explained Agén. "If you're a connoisseur, this is an example of the advantages of Systembolaget."
He added that he hoped those who had the chance to buy the rare beverage will take the opportunity to taste the drink, rather than simply sell it on. For this reason, purchases of the limited edition whisky were limited to one bottle per customer.
Italexit looming? Majority of Italians would vote to leave EU as immigration tops agenda
Italy has turned out to be more Euroskeptic than previously imagined after a new survey revealed tha..
Italy has turned out to be more Euroskeptic than previously imagined after a new survey revealed that a majority of Italians want to see their country crashing out of the 28-member bloc.
According to an opinion poll commissioned by Brussels Eurobarometer, only 44 percent of Italians would vote to remain in the EU, compared to the member states average of 66 percent.
The figure is lower even than Britain, where a majority (53 percent) would today vote Remain if they had another EU referendum, while 35 percent would vote Leave. Britain announced that it was withdrawing from the bloc in 2016 after 51 percent of Britons voted for Brexit.
Italy was also the only country in the bloc where a majority (45 percent to 43 percent) thought the nation hadnt benefited from its membership of the EU, Euronews reports.
The findings contrast with those published in June following an Ipsos poll commissioned by Italian newspaper Corriere della Sera, which found that 55 percent would still vote to remain in the bloc, despite declining faith in the EU.
Commenting on the findings, EU Parliament President Antonio Tajani called on the bloc to strengthen efforts to convince member states of the importance of remaining an EU member.
“We must double the efforts to prove that the union knows how to give really effective answers to the main problems of Europeans, such as immigration, security and unemployment,” Italian newspaper La Repubblica quotes him as saying.
Ancient graffiti shows weve been wrong about Pompeii doomsday date all along
The idle scrawlings of an over-indulgent Roman builder may have just rewritten the history books reg..
The idle scrawlings of an over-indulgent Roman builder may have just rewritten the history books regarding the date that Mount Vesuvius obliterated the city of Pompeii in 79AD.
Recently discovered graffiti at the site has shifted the timeline of when disaster struck the Roman city, killing all of its roughly 1,000 residents and preserving many of them in volcanic ash.
Graffiti of the phrase “XVI K Nov in [d]ulsit pro masumis esurit [ions],” which roughly translates as “He over-indulged in immodest food,” was found written on the wall of a house that was apparently undergoing renovation at the time of the eruption.
“XVI K Nov” indicates the 16th day before the first of November, or October 17, contradicting the widely held belief that Vesuvius erupted earlier in the year, sometime in August, based on correspondence between Pliny the Younger and historian Tacitus 25 years after the disaster.
“Being charcoal, fragile and evanescent, which could not last long over time, it is more than likely that it is October 79 AD, a week before the great catastrophe that, according to this hypothesis, occurred on 24 October,” archaeologists at the site wrote in a statement.
“Today, with much humility, perhaps we will rewrite the history books because we date the eruption to the second half of October,” said Italys Culture Minister Alberto Bonisoli, as quoted by The Independent.
The graffiti isnt actually the first discovery to cast doubt on Plinys claims. Archaeologists previously found out-of-season produce like calcified fruits on tree branches, preserved in the ash, such as pomegranates, walnuts and wine which suggest that Pompeii wasnt obliterated until the Autumn.
The well-preserved remains of Pompeians also provided another clue as their tunics were far too heavy for August, indicating that temperatures had cooled by the time disaster struck. Many braziers, used for heating, were discovered strewn around the city, indicating there may have been a chill in the air at the time of the catastrophic eruption.
This latest discovery indicates that yesterday, 1,939 years ago, a bored builder left a mundane scrawl about overindulging on junk food a week before their entire city was destroyed. This might put modern tweets and instagram posts in perspective, but probably not. (more…)
China plans to launch artificial moon bright enough to replace streetlights by 2020
Related Story: China's mission to go where no spacecraft has gone before Related Story: 'A..
China is reportedly in the process of creating an "artificial moon" that would be bright enough to replace the streetlights in the south-western city of Chengdu by 2020.
- Chinese scientists plan to install three artificial moons by 2022
- The illuminated satellite is designed to complement the moon at night
- The artificial moon could save hundreds of million of dollars a year in electricity costs
The illuminated satellite is said to be eight times brighter than the real moon, according to state media People's Daily, and forms part of the country's growing ambitions in space.
Chinese scientists plan to send three artificial moons into space in the next four years, and the moons — made from reflective material like a mirror — are expected to orbit at 500 kilometres above the Earth and light up an area with a diameter of 10 to 80 kilometres.
Wu Chunfeng, chairman of Chengdu Aerospace Science and Technology Microelectronics System Research Institute Corporation which developed the project, said the illuminating satellite would provide a "dusk-like glow".
"The satellites' brightness and service time are both adjustable, and the accuracy of the lighting can be controlled within tens of metres," Mr Wu told the state media agency earlier today.
Mr Wu added the three artificial moons would operate alternately in order to significantly reduce infrastructural electricity consumption, especially during winter.
The illuminated satellite is designed to complement the moon at night.
'Who paid for it and what is the purpose?'
Mr Wu said lighting from the artificial moon covering 50 square kilometres in Chengdu could save about 1.2 billion yuan ($240 million) in electricity costs every year. (more…)
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