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£190 Psychedelic Love perfume could help find you love

Esther, 30, from Newcastle has been single for 18 months
£190 Psychedelic Love contains hedione to a..

  • Esther, 30, from Newcastle has been single for 18 months
  • £190 Psychedelic Love contains hedione to activate brain's pleasure centres
  • Blended with rose and vanilla extract heliotropin, it promises 'obsession'
  • Road tested Psychedelic Love on a London night out to see if it's worth the price

By Esther Beadle For Mailonline

Published: 02:55 EST, 22 December 2017 | Updated: 02:58 EST, 22 December 2017

If someone could find a scientific formula to guarantee sexual attraction, it would certainly make life a lot easier for single people than spending hours swiping on Tinder only to put up with being ghosted.

Now, perfumers Initio reckon they've cracked that very formula with a new £190 fragrance called Psychedelic Love, liberally laced with the pheremone hedione, which has been scientifically proven to activate brain regions linked to libido and pleasure.

Derived from the Greek word hedone, meaning pleasure, it was first used in Christian Dior’s Eau Savage 50 years ago, but the makers of Psychedelic Love are confident that blending it with notes of rose and heliotropin, derived from relaxing vanilla, is the winning formula for sexual attraction.

The fragrance promises that when 'confronted with this diabolical indulgence, no one is safe from an olfactory obsession', but before you rush off to Harrods, can Psychedelic Love actually live up to its promises?

Esther Beadle, 29, from Newcastle, who has been single for 18 months put the perfume to the test on a night out in London to see if it could help her find a prospective Christmas love interest.

Here, she tells FEMAIL whether Psychdelic Love really is bottled sexual attraction or just leaves a bad smell…

Esther Beadle, 29, from Newcastle put Initio's new fragrance Psychdelic Love, £190 from Harrods, to the test to find out if it can really make you irresistible 

Esther Beadle, 29, from Newcastle put Initio's new fragrance Psychdelic Love, £190 from Harrods, to the test to find out if it can really make you irresistible

Despite my best, and let's face it, frantic efforts, no one has been willing to meet me under the mistletoe this year.

After 18 months of single life I'm resigned to the sorry fact the only overnight guest I'll be getting this December is a jolly fat man with a white beard wearing a plush red suit.

Although desperate for some flirty festive frolics before the month is through, I'm at a loss, feeling I've used all the tools in my seduction arsenal without success.

So when I heard about a new perfume that could potentially help me to spritz my way out of the single market, I just had to try it.

Would-be lovers, hungry for love, have long turned to the power of scent to snare their future beaus. Cleopatra was said to soak the sails of her ships in heady perfumes so Mark Anthony's inner fire would be kindled even before he laid eyes on her.

Psychdelic Love is the third in a series called 'Carnal Blends', and ensconced in a plush flocked purple bottle, accented with intricate golden detail, it certainly looks sexy.

THE SCIENCE OF PSYCHEDELIC LOVE

A pheromone is a chemical factor that's secreted or excreted by the body , triggering a social response in others.

And the pheremone hedione is what's at the heart of the Psychedelic Love formula.

Experts from Germany's Bochum University have shown that hedione can activate the part of the brain that gets our mojo working, so to speak.

By sparking up the region in our minds that kickstarts out libido, the theory is this should develop into impulse of attraction.

It's these compounds that form the foundation of Initio's Psychedelic Love. The French-made eau de parfum is crafted around three main ingredients: rose, hedione, and heliotropin.

Rose are certainly romantic. And if the hedione wasn't enough, Initio claims heliotropin 'goes even further'. In 'overdoses' it's a psychoactive substance.

Psychoactive substances, also known as psychotropics, are substances that change brain function and alter mood. For context, alcohol is one too.

Perfumiers have used heliotropin since the early 1880s, mainly to add a vanilla character to their concoctions.

Psychedelic Love contains the pheremone hedione, romantic rose and heliotropin derived from relaxing vanilla Psychedelic Love contains the pheremone hedione, romantic rose and heliotropin derived from relaxing vanilla 

Psychedelic Love contains the pheremone hedione, romantic rose and heliotropin derived from relaxing vanilla

There's a classy boudoir vibe to the packaging and I don't think it would look out of place on the dresser of some saucy Parisian courtesan.

A neat little card hidden away in the box tells me that 'wild nature and the science of pheromones fuse deeply together within the formulas working their magic imperceptibly… this is where it all begins.'

Retailing at a hefty £190 exclusively at Harrods, something had better begin. Let's hope the resulting aroma isn't as eye watering as the price.

As I douse myself, I'm taken aback by its heady vanilla notes. There's plenty of sandalwood and it's quite heavy and thick. Normally I'd go for something a bit fresher. There's a powerdy, talc-like undertone, which might be the rose. It's certainly potent, noticeable, but it is quite classy – and a bit saucy.

As I hit the streets with poofs of this supposed love potion trailing in my wake, the fragrance's strength is certainly giving me confidence, but will it work its magic? I'm not sure.

'I would ask for your number': Finance student, Mike Bejjani

Esther with finance student Mike Bejjani, 22, who said he would ask for her number after being lured by the aroma of her pheremone perfume  Esther with finance student Mike Bejjani, 22, who said he would ask for her number after being lured by the aroma of her pheremone perfume  

Esther with finance student Mike Bejjani, 22, who said he would ask for her number after being lured by the aroma of her pheremone perfume

On Kensington High Street there's a flower stall where Meghan Markle has been seen picking up the odd bouquet. Maybe I can nab own my Prince Charming here?

I meet finance student, Mike Bejjani who is out celebrating the end of exams and we get chatting.

'Normally I'm quite shy asking for numbers. I guess I'm a gentleman,' he tells me. 'But I think I would ask for your number now. It's such a sweet smell.'

An enthusiastic admirer

I head to a city centre bar and find myself nursing a glass of house white.

Without warning, there's an arm round my waist and a 'wahey!' in my ear.

I don't know who this older gentleman is, but here he is leaning in to drop a kiss on my cheek.

This is certainly a result, but I'm not sure I want to be wearing intoxicating chemicals when I can't control who might just be this susceptible.

So far it seems that a strong, sweet perfume can definitely get men chatting, but it hasn't resulted in any numbers being exchanged yet.

Esther went along to Soho bar Chatto Matte to see if anyone would approach her as she drank her wine alone Esther went along to Soho bar Chatto Matte to see if anyone would approach her as she drank her wine alone 

Esther went along to Soho bar Chatto Matte to see if anyone would approach her as she drank her wine alone

Esther was approached by a rather enthusiastic admirer out of the blue Esther was approached by a rather enthusiastic admirer out of the blue 

Esther was approached by a rather enthusiastic admirer out of the blue

'I'll give you my number': Barman Emmanuel Alemaani

I settle myself in a little coffee place, Bar Italia, to consider my fate and chat to barman Emmanuel Alemaani, 20, from Sicily.

'Elegance is important. This is elegant,' he says of the perfume. 'It smells like it could be for an older woman or a younger one. It's nice for everyone.'

I laugh over my coffee and I think it endears me to him.

'Perfume is the first thing you notice about a woman, that or their look. Out of 1,000 women in the street, if you walk past her and you can smell how good she smells… yeah, I'll give you my number.'

As he scribbles it down I stare at my notepad in disbelief. His boss glances over with a hearty chuckle and invites me round the counter to pose with Emmanuel and the rest of the crew.

Posing for family snaps only five minutes after meeting is maybe a bit too successful.

Coffee bar worker Emmanuel Alemaani, 20, from Sicily gave Esther his number after being impressed by how elegant she smelled Coffee bar worker Emmanuel Alemaani, 20, from Sicily gave Esther his number after being impressed by how elegant she smelled 

Coffee bar worker Emmanuel Alemaani, 20, from Sicily gave Esther his number after being impressed by how elegant she smelled

Within minutes of meeting Esther, Emmanuel was keen to document the moment with a photoWithin minutes of meeting Esther, Emmanuel was keen to document the moment with a photo

Within minutes of meeting Esther, Emmanuel was keen to document the moment with a photo

'Your perfume attracted me and my brain': Radiotherapy physician Ali Husaykhan

After bidding farewell to my new Italian folks I attend my first ever singles night.

Bad Santa is an event that's been organised by Social Concierge, London's only invite-only dating club. They gather together successful, beautiful people, get them to mingle over cocktails in exclusive venues and let the magic happen.

Anticipating the place will be heaving with eligible bachelors, I hot-foot it down there with a renewed vigour.

I top up my scent. After three hours or so since first application, it's settled into a much milder, fluffier sweetness – like candy floss – than the loud brash redolence of fudge and vanilla that followed me round earlier.

Esther decided to road test the fragrance at her first ever singles night, Social Concierge's Bad Santa party Esther decided to road test the fragrance at her first ever singles night, Social Concierge's Bad Santa party 

Esther decided to road test the fragrance at her first ever singles night, Social Concierge's Bad Santa party

As I wander around the room, reactions are mixed. Unlike many perfumes, I don't forget I'm wearing Psychedelic Love. There is no denying it is strong stuff.

Not too encouraged, I make my way home, stopping off for one more glass of wine in a local pub. Barely three minutes after I sit down, the perfume scores its first real triumph of the night. At first I think he's wanting to borrow a chair, but instead the man who approaches me tells me smelled me from the bar about five metres away.

'Your perfume, it's amazing. It's really attractive. It attracted me and my brain,' says radiotherapy physician Ali Husaykhan. 'What are you wearing? Can you type it down for me? Can I get your number? I'd like us to have some good experiences and stories to tell.'

Who would have thought a scent alone would be so beguiling?

Ali Husaykhan was very taken with Esther's alluring perfume and said it had attracted his brain Ali Husaykhan was very taken with Esther's alluring perfume and said it had attracted his brain 

Ali Husaykhan was very taken with Esther's alluring perfume and said it had attracted his brain

'I passed you just before, and I wanted to talk to you': Julien

The next day, despite a good wash and change of clothes, the scent is still hanging on my skin.

Later ona, as I stroll through the station to make my way back to Newcastle, suddenly there's a hand on my arm and I hear someone say: 'Excuse me?'

I swing round, spilling my coffee, and stood there is the most strikingly beautiful guy. His eyes are twinkling, he has a little gap between his front teeth and he's smiling bashfully.

'I hope you don't mind, just I passed you just before, and I wanted to talk to you. So I decided to turn round and, well, I mean, you only live once'

He's French. He's called Julien. Turns out he's quite nice. Turns out he wants my number.

I explain that I live about 300 miles away. And I'm getting my coach. But he's undeterred and insists on taking it down and keeping in touch anyway.

As I type my number into his phone, I get another whiff of the leftover perfume. Maybe it has worked some magic after all.

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Australia

Saudi women in Sydney: Sisters’ bodies lay undiscovered for a month

Australian police are baffled after the bodies of two Saudi women, believed to have lain undiscovered for a month, were found in a Sydney apartment.

Sisters Asra Abdullah Alsehli, 24, and Amaal Abdullah Alsehli, 23, were found dead on 7 June in separate beds at home in the suburb of Canterbury.

Police, who were called to the property for a welfare check, said the women are believed to have died in early May.

But despite “extensive inquiries”, they still do not know how or why.

The sisters moved to Australia from Saudi Arabia in 2017 and may have sought asylum, The Sydney Morning Herald reported. Police refused to confirm this, saying they do not comment on residential status.

A human rights organisation said it should be established whether the women fled Saudi Arabia because of domestic violence or harsh laws governing women. However, there is no evidence this is the case.

Police said they had been in contact with the women’s family, which is assisting them with inquiries.

Lina al-Hathloul, head of monitoring and communications at Saudi human rights organisation ALQST, said it “would not be the first case” of Saudi women who were killed abroad after fleeing domestic violence.

“There are no protections for women who are victims of domestic violence in Saudi Arabia, so they flee abroad,” she told the BBC.

She added: “I’m not saying that is the case here, just that we need a thorough investigation. It is frustrating not to have any information.”

According to the Sydney Morning Herald, there had been signs that something was wrong.

Last year, the women told their building manager they thought someone was tampering with their food deliveries, the paper reported.

A plumber who visited the apartment also said he believed there was “something mysterious” going on, and that police had been called in the past over concerns for the women.

New South Wales Police issued a renewed plea to the public on Wednesday, saying “any piece of information” could be the key to solving this case.

The local community is close-knit, police said in a statement, asking anyone who may have known or seen the women to come forward.

A report from Australian current affairs programme Four Corners in 2019 found 80 Saudi women had tried to seek asylum in Australia in recent years. Many of them were fleeing male guardianship laws.

 

Read from: https://www.bbc.com/news/world-australia-62331116

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Australia

Australia election: Why is Australia’s parliament so white?

Australia is one of the most multicultural nations in the world, but it’s a different story in the country’s politics, where 96% of federal lawmakers are white.

With this year’s election, political parties did have a window to slightly improve this. But they chose not to in most cases, critics say.

Tu Le grew up the child of Vietnamese refugees in Fowler, a south-west Sydney electorate far from the city’s beaches, and one of the poorest urban areas in the country.

The 30-year-old works as a community lawyer for refugees and migrants newly arrived to the area.

Last year, she was pre-selected by the Labor Party to run in the nation’s most multicultural seat. But then party bosses side-lined her for a white woman.

It would take Kristina Kenneally four hours on public transport – ferry, train, bus, and another bus – to get to Fowler from her home in Sydney’s Northern Beaches, where she lived on an island.

Furious locals questioned what ties she had to the area, but as one of Labor’s most prominent politicians, she was granted the traditionally Labor-voting seat.

Ms Le only learned she’d been replaced on the night newspapers went to print with the story.

“I was conveniently left off the invitation to the party meeting the next day,” she told the BBC.

Despite backlash – including a Facebook group where locals campaigned to stop Ms Kenneally’s appointment – Labor pushed through the deal.

“If this scenario had played out in Britain or the United States, it would not be acceptable,” says Dr Tim Soutphomassane, director of the Sydney Policy Lab and Australia’s former Race Discrimination Commissioner.

“But in Australia, there is a sense that you can still maintain the status quo with very limited social and political consequences.”

An insiders’ game

At least one in five Australians have a non-European background and speak a language at home other than English, according to the last census in 2016.

Some 49% of the population was born or has a parent who was born overseas. In the past 20 years, migrants from Australia’s Asian neighbours have eclipsed those from the UK.

But the parliament looks almost as white as it did in the days of the “White Australia” policy – when from 1901 to the 1970s, the nation banned non-white immigrants.

“We simply do not see our multicultural character represented in anything remotely close to proportionate form in our political institutions,” says Dr Soutphomassane.

Compared to other Western multicultural democracies, Australia also lags far behind.

The numbers below include Indigenous Australians, who did not gain suffrage until the 1960s, and only saw their first lower house MP elected in 2010. Non-white candidates often acknowledge that any progress was first made by Aboriginal Australians.

Two decades ago, Australia and the UK had comparably low representation. But UK political parties – responding to campaigns from diverse members – pledged to act on the problem.

“The British Conservative Party is currently light years ahead of either of the major Australian political parties when it comes to race and representation,” says Dr Soutphomassane.

So why hasn’t Australia changed?

Observers say Australia’s political system is more closed-door than other democracies. Nearly all candidates chosen by the major parties tend to be members who’ve risen through the ranks. Often they’ve worked as staffers to existing MPs.

Ms Le said she’d have no way into the political class if she hadn’t been sponsored by Fowler’s retiring MP – a white, older male.

Labor has taken small structural steps recently – passing commitments in a state caucus last year, and selecting two Chinese-Australian candidates for winnable seats in Sydney.

But it was “one step forward and two steps back”, says party member and activist Osmond Chiu, when just weeks after the backlash to Ms Le’s case, Labor “parachuted in” another white candidate to a multicultural heartland.

Andrew Charlton, a former adviser to ex-PM Kevin Rudd, lived in a harbour mansion in Sydney’s east where he ran a consultancy.

His selection scuppered the anticipated races of at least three diverse candidates from the area which has large Indian and Chinese diasporas.

Party seniors argued that Ms Kenneally and Mr Charlton – as popular and respected party figures – would be able to promote their electorates’ concerns better than newcomers.

Labor leader Anthony Albanese also hailed Ms Kenneally as a “great Australian success story” as a migrant from the US herself.

But Mr Chiu says: “A lot of the frustration that people expressed wasn’t about these specific individuals.

“It was about the fact that these were two of the most multicultural seats in Australia and these opportunities – which come by so rarely – to select culturally diverse candidates were squandered.”

He adds this has long-term effects because the average MP stays in office for about 10 years.

The frustration on this issue has centred on Labor – because the centre-left party calls itself the “party of multiculturalism”.

But the Liberal-National government doesn’t even have diversity as a platform issue.

One of its MPs up for re-election recently appeared to confuse her Labor rival for Tu Le, sparking accusations that she’d mixed up the two Asian-Australian women – something she later denied. But as one opponent said: “How is this still happening in 2022?”

Some experts like Dr Soutphommasane have concluded that Australia’s complacency on areas like representation stems from how the nation embraced multiculturalism as official policy after its White Australia days.

The government of the 1970s, somewhat embarrassed by the past policy, passed racial discrimination laws and “a seat at the table” was granted to migrants and Indigenous Australians.

But critics say this has led to an Australia where multiculturalism is celebrated but racial inequality is not interrogated.

“Multiculturalism is almost apolitical in how it’s viewed in Australia,” Dr Soutphommasane says, in contrast to the “fight” for rights that other Western countries have seen from minority groups.

What is the impact?

A lack of representation in parliament can also lead to failures in policy.

During Sydney’s Covid outbreak in August 2021, Fowler and Parramatta electorates – where most of the city’s multicultural communities reside – were subject to harsher lockdowns as a result of a higher number of cases.

How will things change?

Liberal MP Dave Sharma, the only lawmaker of Indian heritage, has said all parties – including his own – should better recruit people with different backgrounds. He called it a “pretty laissez-faire attitude” currently.

Mr Albanese has urged Ms Le to “hang in there”, insisting she has a future.

But more people like Ms Le are choosing to speak out.

“I think I surprised a lot of people by not staying quiet,” she told the BBC.

“People acted like it was the end of my political career that I didn’t toe the party line. But… none of that means anything to me if it means I’m sacrificing my own values.”

She and other second-generation Australians – raised in a country which prides itself on “a fair go” – are agitating for the rights and access their migrant parents may not have felt entitled to.

“Many of those from diverse backgrounds were saying they felt like they didn’t have a voice – and that my case was a clear demonstration of their suppression, and their wider participation in our political system.”

She and others have noted the “growing distrust” in the major parties. Polls are predicting record voter support for independent candidates.

“This issue…. matters for everyone in Australian society that cares about democracy,” says Mr Soutphommasane.

“If democratic institutions are not representative, their legitimacy will suffer.

Read from: https://www.bbc.com/news/world-australia-61432762

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Australia

Scott Morrison effectively ditches his promise to establish a federal anti-corruption commission

Scott Morrison has effectively abandoned his promise to establish a federal anti-corruption watchdog, confirming he would only proceed with legislation in the new parliament if Labor agreed to pass the Coalition’s heavily criticised proposal without amendments.

Morrison pledged before the 2019 election to legislate a federal integrity body in the parliamentary term that has just ended. The prime minister broke that promise, failing to introduce his own proposal before the 46th parliament was prorogued.

On the hustings on Wednesday, Morrison was asked – given his previous undertaking to create the body – whether he would promise to put his proposal to a vote in the next parliament in the event the Coalition won the 21 May election.

Morrison declined to make that promise. “Our position on this hasn’t changed,” the prime minister said. “Our view has been the same – when the Labor party is prepared to support that legislation in that form, then we will proceed with it.”

The prime minister has attempted to inoculate himself from criticism about breaking an election promise by saying he tabled the integrity commission proposal in the parliament.

Tabling an exposure draft, which is what the prime minister did, is not the same as introducing finished legislation to the House of Representatives or the Senate that is then debated and voted on.

As well as repeatedly fudging what happened in parliament, Morrison has also created the impression the proposal can only proceed if Labor agrees to its passage without amendments.

All governments routinely introduce legislation for debate without any undertaking that it will be passed by the opposition. Labor favours a stronger model than the Coalition’s proposal.

Morrison’s lack of urgency on the issue created tensions within government ranks. Late last year, the Tasmanian Liberal MP Bridget Archer crossed the floor to support independent MP Helen Haines’ bill to establish a federal integrity commission. Archer accused the government of “inertia” over the issue.

At that time, Archer said she was “perplexed” at her own government’s failure to release a revised bill almost three years after it was promised before the last election.

While Morrison clearly wants to move on from the issue, he will face renewed pressure from crossbench independents if the coming election is close enough to deliver a hung parliament.

A number of independents running against Liberals in metropolitan seats have made it clear that establishing a credible national integrity commission will be a key demand in the event any new government – Liberal or Labor – is seeking agreements for confidence and supply.

Haines blasted Morrison’s comments on Wednesday. “Mr Morrison broke an election promise to introduce an anti-corruption commission and his pathway to creating one is still as vague as it was in the last parliament,” she said.

The crossbench independent said it was “nonsense” for the prime minister to claim that he could not proceed unless Labor agreed with the Coalition’s proposal without seeking any amendments. “It would appear we are in the same void as we were before,” Haines said.

Read from:https://www.theguardian.com/australia-news/2022/apr/13/scott-morrison-effectively-ditches-his-promise-to-establish-a-federal-anti-corruption-commission

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